Hollister A Perfect Day / Video Editor

Hollister Club Cali was a members club that gave exclusive styling tips monthly with members only content. Started in 2012 with the launch of the video series #SOCAL STYLIST we sourced customer tweets into real videos with a Hollister stylist and model both in studio and on location. I was lead producer / director that lead the creative efforts along with being lead videographer and editor on project.

A young woman standing on a beach with an ocean and rocks in the background, smiling at the camera. She is wearing a white sleeveless top, denim shorts, and colorful jewelry.

A woman standing in front of the ocean at Huntington Beach, California, smiling. She is wearing a bright green t-shirt with the text 'Life is in Bet Air,' a white skirt, and has a plaid shirt tied around her waist. There is a text overlay about a local stylist and a quote about Sunday brunch.

A smiling woman standing on Huntington Beach, California, with a large sign behind her that reads #SOCALSTYLIST, along with a quote and a red button labeled 'WATCH THIS EPISODE'.

A young man standing on the beach near the ocean, wearing a blue Hollister sweatshirt and jeans, smiling at the camera with a sign about a fashion stylist event behind him.